tsukuru
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Happy New Year everyone!
Unfortunately, due to vast quantities of spam, I have disabled comments on the blog till I can prevent this, not impressed with Wordpress at all right now, given the 25 plus spam comments I’ve received today and yesterday!
New Logo | #smclinic
Another logo creation of mine went live to the world last night, for the Social Media Clinic, otherwise known as #smclinic. Offering advice and discussions on social media through Twitter the logo reflects this by making use of the Twitter Hashtag and a hint of a speech bubble.
To see the logo in action and for more on the #smclinic, go here.
Second Robot Auction Underway
Yes indeed, the second robot auction has begun and is now underway on the new tsukuru facebook page! Check it out here.
Gaplogogate Day 2…
Ok, so yesterday I expressed my opinions on the new Gap logo, along with plenty other people. But that’s not what this post is about.
Gap have finally responded on facebook with this:
“Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
So, after paying a design agency a presumably large amount of cash to come up with their new logo, rather than defend it with whatever reasons they had for choosing it in the first place or mounting any kind of defence they now expect US (the creative community at large) to come up with a new one for them FOR FREE!
Lets just stop and think about that for a moment, they expect us to give up our time for free to fix something they paid for? Will they be asking sign makers to make them free signs? I suppose their new shops will also be getting outfitted for free then? Since if graphic designers are expected to work for nothing then surely they think that of everyone? Conversely can I walk into a Gap shop and take a free jacket?
Honestly, such things drive me up the wall. I’m sure few people would dream of asking a builder to do them an extension for free, or for an accountant to do their tax return for nothing, so what is it with people expecting graphic designers to work in this way?
Secondly, if they are suddenly unhappy with how their new logo has turned out, surely they should be going back to the agency that did it? Hardly treats them well either to go about things this way.
Lets take a stand on this people, and start by not entering Gap’s little ‘crowdsourcing’ project.
The Great Gap Redesign Debate…
So everyone seems to be giving their opinion on this, so thought I might as well add my thoughts to the debate…
Taken from http://www.underconsideration.com/brandnew/archives/dont_mind_the_gap_or_the_square.php
The clothing company Gap have replaced their old logo with this new effort. For the life of me I can’t think why. Why replace an instantly recognisable brand? I don’t understand what motivates successful, and in this case global businesses to abandon a logo for something inferior.
This logo just seems to look like some throwaway web 2.0 company’s logo. Again with a nasty gradient that will look utterly wrong when printed on say, a receipt, or in stitching. Drives me nuts when companies churn out a logo that will work on the web and not much else, when they themselves predominantly operate ‘in the real world.’
The typography isn’t too bad, though hardly pushing any boundaries with a bold Helvetica (and it’s used by American Apparel anyway) and just strikes me as an unnecessary departure from their previous effort.
Don’t get me wrong, I’m not claiming to be the worlds greatest logo designer, but I do wonder how this design was arrived at, and why they sought to rebrand themselves in the first place…
Return of the Robots: The Great Robot Auction 2!
Well, after just over a year and a lot of requests, the tsukurubots are back!
As I finish each one they will go up on the auction page on Facebook, once all ten are up bidding begins! You can either bid on facebook, email me or DM me on Twitter, however you prefer!
All proceeds shall be used for the large amount of printing I need to do ahead of our Masters Degree show.
Enjoy!
IDEO: The Future of the Book
Now, as an intro, I love the work of IDEO, the whole visualised research projects (like this one) that they do is fascinating, anyway, here is three of their ideas on the future of the book, though well worth checking out some of their other work!
The Future of the Book. from IDEO on Vimeo.
New Website is here!
Hello!
So the new redesign is here! Much nicer I think you’ll agree and my thanks to my good friend Matt Clark who did the CSS type stuff for me!
So let me know what you think of the new site design, and be sure to look through the portfolio section, put quite a lot of work in there so you can definitely get a good idea of what I can do!
Thanks for visiting,
Scott
Temporary Portfolio
Hello all!
I’m currently in the process of redesigning the site, so in the meantime if you want to see any of my work, you can download a mini portfolio by clicking here or visit my coroflot portfolio here.
Thank you